Print finishing – this is how premium print products are produced
Paper finishing, often used as a synonym for print finishing, is defined as modifying the surface of paper by adding a coating to it. This coating represents the typographic foundation on which stamping, chromaticity, punching, varnishing - in short finishing – are based and really widens the range of design and print method as well as look and feel options available.
There is a very wide range of different print finishing methods that we select and apply to match your product and its target audience in consultation with you. This approach delivers packaging with a unique sense of quality that accentuates your brand message.
Paper finishing – the art of persuasion and its methods
Packaging is the first stage in the process of persuasion (to buy). Design and quality standards are high and go way beyond the basic protection of the contents: emotion, appeal, quality and sensuousness. Finished packaging materials catch the eye, provide direct information about the product and feel good to the touch – specifically appropriate paper finishing is the tool used to achieve this.
Varnishing involves partial or blanket application of glossy or matt varnishes. Varnishes not only enhance, they also protect: dispersion or water-based varnishes prevent yellowing, whilst UV varnishes protect against exposure to the sun.
Varnished and unvarnished surfaces and textures featuring a wealth of effects can be produced using the hybrid printing method to create the perfect eyecatchers. Hybrid print delivers enhanced three-dimensionality, vividness and motif depth.
Film lamination is the bonding of several layers of similar or different materials. The most important function of film lamination is the protection, for instance, of books or frequently used sales catalogs. A wide range of different films, such as specific-purpose, matt, glossy or patterned, can be used to create a particular look and feel.
Stamping-film print involves a stamping film being pressed onto the substrate with the aid of a stamping plate. This type of print finishing creates a discernable texture, a haptic experience.
Hot stamping involves films with a decorative effect, e.g. metallic films, being transferred at high temperature and pressure to a surface like cardboard or paper. Chocolate boxes are a familiar example of this method.
Blind stamping is a method that depicts nuances of shadow and light particularly well. There are two versions – embossing and debossing, featuring raised and recessed motifs respectively. Blind stamping is frequently used for accentuated lettering and logos.
All finishing methods, irrespective of which is the most appropriate for the product, require maximum manufacturing precision, which we can guarantee you, based on our high quality standards. LONGO technology enables us to finish inline and thus dispense with further procedural steps. That saves you time and money.
Print finishing turns simple packaging, whose function is to protect its contents, into an eyecatcher that highlights the uniqueness and quality of your product. With your input we can come up with the optimum solution – why not contact us!