Scope of Application
This Data Privacy Statement provides users with information about the type, scope and purpose of personal data collection and processing on this website (henceforth referred to as “website”) by the provider responsible, Longo Deutschland GmbH, Ammannstraße 12, 86167 Augsburg, Germany. E-Mail: firstname.lastname@example.org, Phone: +49 (0)821 999 890.
The German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) form the legal framework, on which this Data Privacy Statement is based.
Access data/server log files
The provider (or rather its webspace-provider) collects data about every website hit or incidence of access to the website (so-called server log files). Website-hit data includes:
Name of fetched or downloaded website, file, fetch date and time, quantity of data transferred, successful fetch/download prompt, browser type and version, user’s operating system, referrer URL (previously visited website), IP address and enquiring provider.
The provider uses the protocol data for statistical analysis purposes only to ensure website operation, security and optimization. However the provider reserves the right to review protocol data retrospectively, if, given tangible evidence, there is justifiable grounds for suspecting illegal use.
Getting in contact
When contacting the provider (e.g. using the Contact Form or by e-mail), data appertaining to users are stored for the purposes of responding to enquiries and of asking follow-up questions, if need be.
Comments and other posts
If users leave comments on the Blog or other posts on the website, their IP addresses are stored. This is to protect the provider, should somebody include illegal content in comments and posts (insults, banned political propaganda etc.). In such cases the provider itself can be prosecuted for such comments or posts and therefore has a legitimate interest in knowing the identity of the author.
Inclusion of third-party services and content
It is possible that third-party content, such as YouTube videos, Google Maps, RSS feeds or graphics from other websites, is incorporated in this website. This always assumes that the provider of this content (henceforth referred to as “third-party provider”) is aware of the user’s IP address. For without the IP address they could not send the content to the relevant user’s browser. The IP address is therefore required to display this content. We make every effort to use only such content, the providers of which use IP addresses solely for the purposes of delivering content. However we have no influence on whether third-party providers store IP addresses for statistical purposes, for example. Where we are aware of such facts, we explain this to users.
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”).Google Analytics utilizes so-called “cookies”, which are text files placed on users’ computers to help analyze how they use the website. The information generated by the cookie about use of the website by the user is usually transmitted to and stored on Google servers in the United States.
In the event that the IP-anonymization feature is activated on this website, the user’s IP address will be abridged by Google prior to transmission, however this only applies within countries that are members of the European Union or the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and abridged there. The IP-anonymization feature on this website has been activated. Google will use this information for the purposes of evaluating use of the website and compiling reports on website activity on behalf of the operator of this website and of providing other services relating to website activity and Internet usage.
Google will not associate the user’s IP address, transmitted by the user’s browser during the course of Google Analytics use, with any other data held by Google. Users can prevent the storage of cookies by activating the relevant setting in their browser software; however the website operator should like to make users aware of the fact that they may then not be able to make full use of all the functions on this website. Furthermore users can prevent collection of cookie-generated, website-use-related (incl. IP address) data and its transfer to Google as well as the processing of this data by Google, by downloading and installing the browser plugin available from this link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser add-on or if using a mobile-device browser, please click on this link, to prevent data collection via Google Analytics on this website in future. If you do this, an opt-out cookie will be deposited on your device. If you delete your cookies, you will have to reclick this link.
Use of Facebook Social Plugins
This website uses Social Plugins (“Plugins”) provided by the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins can be identified because they feature a Facebook logo (white “f” in a blue square or a “thumbs-up” sign) or are marked with the “Facebook Social Plugin” adjunct. The list and look of all Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
If a user visits a page on this website that contains a plugin of this kind, their browser establishes a direct link to Facebook’s servers. The content of the plugin is transmitted by Facebook directly to the user’s browser and incorporated into the webpage. The operator of this website therefore has no influence on the amount of data that Facebook collects with the aid of this plugin and therefore only provides information to the user according to its level of awareness.
By incorporating the plugin, Facebook is informed that a user has accessed the website. If the user is logged on at Facebook, Facebook can match the visit to the user’s Facebook account. If users interact with the plugins, for example by pressing the Like Button or posting a comment, the relevant information is transmitted directly from the user’s browser to Facebook, where it is stored. If a user is not a member of Facebook, it is nevertheless possible that Facebook is able to find out what their IP address is and stores that information. According to Facebook only anonymized IP addresses are stored in Germany.
Users can find out more about the purpose and scope of data collection, the processing and use of data by Facebook as well as their rights and preference settings options to protect user privacy from Facebook’s Data Privacy Guidelines: https://www.facebook.com/about/privacy/.
If a user is a member of Facebook and does not wish Facebook to collect information about them via this website and link it to membership data held by Facebook, then they should log out of Facebook before visiting this website.
Google+’s +1 Button
This website uses the “+1” Button of the social network Google+, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be identified by the “+1” symbol on a white or colored background.
If a user visits a page on this website that contains a button of this kind, their browser establishes a direct link to Google’s servers. The content of the “+1” Button is transmitted by Google directly to the user’s browser and incorporated into the webpage. The operator of this website therefore has therefore has no influence on the amount of data that Google collects with the aid of this button. According to Google no personal data is collected if the user does not click on the button. The collection and processing of such data, including IP address, only applies to logged-in members.
Users can find out more about the purpose and scope of data collection, the processing and use of data by Google as well as their rights and preference settings options to protect user privacy from Google’s “+1” Button Data Privacy Guidelines: http://www.google.com/intl/de/+/policy/+1button.html and from the FAQs: http://www.google.com/intl/de/+1/button/.
This website uses Twitter Buttons, which are provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. They are linked to terms like “Twitter” or “Follow” and can be identified by the stylized blue bird symbol. These buttons enable users to share posts or a page on this website on Twitter or follow the operator of this website on Twitter.
If a user visits a page on this website that contains a button of this kind, their browser establishes a direct link to Twitter’s servers. The content of the Twitter Buttons is transmitted by Twitter directly to the user’s browser and incorporated into the webpage. The operator of this website therefore has no influence on the amount of data that Twitter collects with the aid of this plugin and therefore only provides information to the user according to its level of awareness, which is that only the user’s IP address and the URL of the relevant button-subscription website are communicated, but not used for any other purposes than displaying the button.
This website uses Tumblr Buttons, which are provided by Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA, email@example.com. They can be identified by the term “Tumblr”. These buttons enable users to share posts or a page on this website on Tumblr or follow the operator of this website on Tumblr.
If a user visits a page on this website that contains a button of this kind, their browser establishes a direct link to Tumblr’s servers. The content of the Tumblr Buttons is transmitted by Tumblr directly to the user’s browser. The operator of this website therefore has therefore has no influence on the amount of data that Tumblr collects with the aid of this plugin and therefore only provides information to the user according to its level of awareness, which is that only the user’s IP address and the URL of the relevant button-subscription website are communicated, but not used for any other purposes than displaying the button.
Revocation, Amendments, Corrections and Updates
Upon request the user has the right to be notified free of charge about any of their personal data held by the operator of this website. The user also has the right to have incorrect data amended and their personal data blocked/disabled and deleted, where there is no legal record retention requirement.
Usage of HubSpot
This website uses HubSpot. HubSpot is a software solution for steering and realization of Inbound Marketing. The collected information is saved on servers maintained by HubSpot. They can be used by us to get in touch with the visitors of our website and to determine, which parts of our services are relevant to you. All collected information is protected by this privacy information. We use all information solely for the optimization of our marketing efforts.
HubSpot is a software company from the USA with a branch office in Ireland.
Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500. HubSpot is bound to the TRUSTe ’s Privacy Seal and the U.S. – EU Safe Harbor Framework and the U.S. – Swiss Safe Harbor Framework.