LONGO Marketing Toolbox

Do exactly what you want to do … Marketing!

The time has come to focus on strategies and creativity: Marketing Toolbox creates new spaces.

Longo’s Marketing Toolbox is a portal created for every company that values continuous, consistent brand management. 

This tool can support you and your partners in the creation, ordering and production of your communication processes for all media.

• individualised and based on your corporate design

• able to co-ordinate the work of all subsidiaries and local partners

• extremely short time to market guaranteed

Creativity without limits?

When creating local and individualised advertising tools, subsidiaries and branches are sometimes highly creative… perhaps too much so, thus compromising the consistency of your CD. Controlling the creative process, constant updates, launches on different media and continuous corrections all cost time and hinder your company’s productivity.

With Marketing Toolbox you can largely dedicate yourself to your own tasks, reducing the need to carry out adaptations, verifications and controls.

Marketing Toolbox is a one-stop shop for all the content and data necessary for your media productions, giving your partners access to templates, drafts and models for individualising with just a few clicks – but only to the extent you permit, so that all advertising tools remain consistent with your CD. All users have access to the most important information and therefore every branch can use the same version of the asset in question, while logos, images, layouts, videos and all other data are always integrated in the updated version. Your associates can independently produce their own advertising, quickly and economically, even for small targets. 

• consistent market image
• professionally localised media
• convenient even for small targets

Let us free your mind.

Planning, workflow, milestones and approval processes all differ from product to product. It is therefore no surprise if not everyone is always involved in the loop. To say nothing of the budget.

Marketing Toolbox frees the mind, for you and your associates.

Marketing Toolbox frees the mind, for you and your associates, as the portal contains all the vital information. The common database acts as a foundation for the planning and budgeting of activities. Everyone involved knows the successive phases and the person responsible at any given moment. The processes are automatic, with data submitted for approval to the appropriate person, who is informed by e-mail. Marketing Toolbox also reveals the proof of your success: the reporting module provides valuable information on the commercial activities of your partners, which in turn forms the starting point for further planning.

• greater transparency
• continuous updating
• short time to market
• control of costs and deadlines
• proof of business success thanksto reporting function

Bespoke solutions.

Every company has specific structures and needs, with today’s differing from tomorrow’s.

Your Marketing Toolbox will therefore also be a specific tool adapted to the requirements of your company and your CD.

Marketing Toolbox is equipped with indispensable tools to which you can add the other modules you need to ensure efficient marketing. The system will of course interface with your company’s existing management systems. Access to the portal is highly flexible: you determine the data to which everyone else has access. You can also choose between various scenarios and adapt the workflow precisely to your products. Is your company still growing? No problem: there is no limit on the number of permitted accesses. We will also design the user platform on the basis of your CD.

• bespoke structure for your company
• solutions to ensure continuity with existing systems
• flexible expansion

Quick and easy, but by no means dirty.

Complex requirements do not have to mean complex solutions.

Genuine customer orientation means making complex things simple.

Marketing Toolbox amply demonstrates this with the simplicity of its platform: anyone who can place an order online will also be able to find their way around here, simply and intuitively. No complex software installation is necessary, as Marketing Toolbox is a cloud-based solution and therefore independent of the individual branch location. The number of portals can also be quickly and simply increased. The creation and ordering of advertising tools or displays for sales points is also possible via tablet or phone while you are on the move. Other factors that enhance the system’s speed and security:

• “Magento” management system for online shop
• high-speed hosting
• automatic updates
• maximum security thanks to serverlocated at our German site

A complete package.

A different specialist for every phase? It might work – but then again not.

Solutions are faster if everything is managed by just one partner.

LONGO is a one-stop shop offering all the know-how of a task force. For 60 years now we have been demonstrating our skills in the areas of graphics, printing and technology and, as an international enterprise, we know as well as you do how important it is to work efficiently with various sites and numerous partners in order to ensure a consistent CD.