To be able to call a brand a brand, a logo is needed. A picture, typeface, a symbol that represents the company, the organization, the association. It should be clear whom you are dealing with immediately. The logo should convey the first impression: serious, funny, trustworthy, responsible, or playful. The core of the company should be reflected in the logo. The logo should appeal to the target group and ensure that at first sight everyone can associate the logotype, the signet, the image. It provides the necessary effect of instant recognition.
The corporate design should work in harmony with the logo. Which fonts, colors, and spacing must be used? It is the visual and linguistic representation of the company, which, just like the logo, should provide as much information as possible about the brand's values and its identity. The corporate design contributes significantly in creating a harmonious overall image.