Printing as a craft has a long tradition. Books, brochures, postcards and countless other print products have been produced for over 550 years using ever-new technical means.
The development of innovative modern technologies such as radio in the 1930s and the internet in the 1990s saw repeated predictions of the obsolescence and disappearance of the printed word. The fact is, however, that print technology is today more alive than ever — the new media represent an enhanced aspect that, if properly networked, can create a perspective in which print plays an indispensable role!
From printworks to “360° mass customisation specialist”: outstanding ideas
LONGO has been investing heavily in innovation and technology for more than 20 years now. The company, with offices in Bozen and Augsburg, early on abolished the boundaries between marketing agency and printworks. The aim was and remains one of steadily making the workflow easier and faster, from the idea to the completed product, a process that recently resulted in LONGO Germany receiving the 2018 IOP Award as the most innovative online printing company. As an example, LONGO’s excellent “Print on Demand” solution permits the online cereal retailer “mymuesli” to create — from the several trillion combinations present in the muesli configurator — a label, in real time, that contains all the information about the ingredients and meets the food labelling regulations, then to print it and attach it to the packet.
Corporate identity at the press of a button — in real time
The core of the Web-to-Print solution is the Marketing Toolbox, which allows enterprises to create CI-compliant print products anytime, anywhere. The product type or print run size are immaterial: LONGO can produce the products ordered by a company, from business cards and stickers to fridge magnets, USB sticks and promotional displays, all made possible by advanced printing technology and many years of know-how as regards the machinery and the prepress stage. If desired, LONGO can also provide the necessary online linking — such as for the Munich-based publisher Thiele & Brandstätter Verlag and its online postcard shop
Print on demand is an area where the full range of possibilities has still scarcely been defined, let alone exhausted. The development of customised solutions will in the future form an even larger part of the print industry — and, with its Marketing Toolbox, LONGO offers a vital foundation upon which to build the seemingly endless possibilities for application.