SCISCIORÉ: When Alpine Design Takes the Stage in Milan
What do a sticker album, 110 design objects and the ADI Design Museum in Milan have in common? At first glance, not much. Yet this unexpected combination lies at the heart of SCISCIORÉ. Il gioco come gesto alpino. Curated by Anna Quinz, the exhibition presents a creative, surprising and internationally connected South Tyrol and Trentino. It is a story about a region that goes far beyond familiar stereotypes and continues to generate ideas, innovation and new perspectives.
On May 21, we attended the opening of SCISCIORÉ. Il gioco come gesto alpino at the ADI Design Museum in Milan. Curated by Anna Quinz, the exhibition explores design from South Tyrol and Trentino through a playful and unexpected lens.
The 110 objects on display, all created by designers with roots in the region, demonstrate just how diverse, innovative and internationally relevant Alpine design can be. Some names are widely recognised, while others may still be waiting to be discovered. Together, they tell a story that reaches far beyond the familiar images of mountains, tradition and tourism.
A Different Perspective on South Tyrol and Trentino
South Tyrol and Trentino are often associated with spectacular landscapes, craftsmanship and tradition. These elements are certainly part of the region’s identity. But there is another side as well: one shaped by creativity, experimentation, research and design.
This is precisely the perspective that SCISCIORÉ brings into focus.
The exhibition takes its name from a Ladin word referring to the game of marbles. Here, play is more than a theme—it becomes a mindset: a willingness to explore, to experiment and to see familiar things from a new perspective.
Curated by Anna Quinz and produced by franzLAB, the exhibition brings together historical objects, design icons, contemporary products and prototypes. Across ten thematic sections—from Naturalia and Girotondo to Equilibrismi—it reveals how closely tradition and innovation can be intertwined.
An Evening of Encounters and Connections
One of the most inspiring aspects of the opening was seeing so many designers with roots in South Tyrol and Trentino gathered in one place, including many who now live and work elsewhere.
The evening was filled with conversations, reunions and new encounters. More than anything, it highlighted just how much creative energy can emerge from a relatively small region.
Again and again, the same thought came to mind:
"This really comes from here?"
That sense of surprise is one of the exhibition’s greatest strengths.
A Sticker Album Dedicated to Design
When Anna Quinz first shared the idea behind SCISCIORÉ with us, it was easy to understand why the project resonated so strongly. Not only because of its originality, but because of the values and vision behind it.
The exhibition presents a side of South Tyrol and Trentino that often receives less attention: creative, curious, open to experimentation and deeply connected to design as a cultural practice. It is a perspective we strongly identify with.
It is therefore no coincidence that the exhibition publication embraces the idea of play as well. Instead of a traditional catalogue, the team created a collectible sticker album featuring all 110 design objects.
Inspired by the classic football sticker albums many of us remember from childhood, the stickers intentionally follow the format of traditional Panini collectibles. Visitors are invited to discover, collect and organise the objects for themselves, transforming design from something simply observed into something actively experienced.
The album perfectly reflects the concept of Il gioco come gesto alpino. In this context, play is not about entertainment alone. It is about curiosity, discovery and the freedom to create new connections—qualities shared by many of the projects featured in the exhibition.
From Concept to Printed Object
The album and stickers were produced entirely in-house at LONGO.
The album was printed in offset on uncoated paper, while the stickers were produced on white adhesive stock similar to that used for traditional collectible stickers.
One of the key challenges was bringing together two materials with very different characteristics. Paper and adhesive stock respond differently to colour, affecting the final appearance of the images. At the same time, a certain visual distinction between the two materials was intentionally part of the concept.
Printing, cutting, finishing and saddle stitching were all completed at our facility. It was rewarding to see how consistently the idea of play carried through every stage of production, right down to the final details.
Making a Creative Region Visible
What we appreciate most about SCISCIORÉ is the perspective it offers on South Tyrol and Trentino.
It is a region that values its traditions without being confined by them. A region that remains curious, willing to experiment and capable of generating new ideas. A region whose creative culture extends far beyond its geographical borders.
For years, franzLAB has helped give visibility to this side of the region. That is also why Milan feels like the perfect setting for an exhibition such as SCISCIORÉ: a city where design is constantly discussed, challenged and reimagined.
Perhaps that is the exhibition’s most meaningful message: people who play look at the world with curiosity. And those who remain curious continue to discover new ideas, new perspectives and new stories—even in a small region.
SCISCIORÉ tells the story of a South Tyrol and Trentino that does not always take centre stage: open, creative, experimental and full of ideas. It is inspiring to see these stories finding the visibility they deserve.
SCISCIORÉ. Il gioco come gesto alpino
ADI Design Museum, Milan
May 22 – June 28, 2026
A project by franzLAB
Curated by Anna Quinz
Exhibition design: insalata-mista studio
Graphic design: Anna Quinz and Gabi Veit
Visual identity: Lucas Zanotto
to top