LONGO | Print | Finishing | Cover | Softcover

Softcover: brochures, brochure binding, paperbacks

Softcover, brochure binding, brochure, paperback, pocket book: all are types of binding with a flexible cover, usually of cardboard, with the block glued directly onto the cover.

Softcover comes with laminated covers, foil covers and also with washable covers with embossing and finishes or just with a simple graphic design. But where do softcover bindings differ? What is a paperback and what is brochure binding?

The pocket book: a short history of book printing

The term pocket book has long been in use. One example was a monthly review published in 1797 by Friedrich Schiller. It was described as a pocket book in the bibliographical information.

Another early form of the pocket book was the vademecum, a small textbook or guide. The term comes from the Latin vade mecum = go with me. This clearly explains its purpose: easy to carry and frequently used.

Only in the 1950s did the term pocket book experience a change in meaning thanks to the Rowohlt publishing house, when Rowohlt began marketing its “rororo” series of novels as inexpensive mass-produced items. In simple terms we could say that pocket books are handy books, everyday books, daily reading.

Softcover variants – English and French brochure binding

In earlier times the brochure was a provisional cover that owners could bind according to taste and their own libraries. Today brochure binding is a softcover variant that differs from the everyday pocket book and offers various attractive design possibilities.

The most common brochure bindings differ as follows:

  • English brochure binding – a cardboard cover around which a printed dust jacket is wrapped, with flaps at the front and back. Usually glued to the cardboard cover at the back.
  • Swiss brochure – the block is reinforced with a fabric strip at the back.

Softcover – the economical variant

One aspect that cannot be ignored is the price. If an advertising brochure is to be printed and distributed in large numbers, a softcover with threadless binding is ideal. Where a company is representing itself to selected premium customers, a hardcover or perhaps a softcover with finishings such as embossment can be used.

High-quality digital printing is the standard printing process for both cover forms. Softcovers are lighter, handier and usually more modern in terms of book design. But here too the finished product must match the content – and the customer’s wishes.

Printing and design at LONGO – a one-stop shop

Competent advice and assistance: with LONGO you will have a specific contact person throughout the entire process, from delivery of the manuscript (or even from the first project idea) through to printing and all subsequent services.

Innovative digital printing, types of binding, cover design, packaging and shipping – the entire book production process is agreed with you at every step. We can react flexibly and the ideal situation is of course when you are satisfied with the finished product – and so are we.

Contact us.

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